The Hidden Heroes of Tech
This is a new podcast show brings to you those amazing people that are behind the scenes of all the great technology inventions. This podcast show shines a light on the teams working in the back room building our future. This is not about the famous industry captains, its about the crew that steer the ship. Guests will be people you never knew existed but have amazing wisdom to share with us all. We will have guests from Sales, Strategy, Go-To-Market, Finance, Operations and of course the Techies
If you are someone who wants to come on the show ,or knows someone you want to nominate please email your suggestions to podcast@therevenuedoc.com
The Hidden Heroes of Tech
The Partnership Paradigm Scaling Success or Margin Menace with Alison Bowen
In this insightful episode of The Hidden Heroes of Tech, our expert guest Alison Bowen unpacks the multifaceted world of partnerships in business. Dive into the crucial reasons why companies seek out partners and explore the concept of scaling and scope. Alison challenges the common misconceptions around partnerships, discussing whether they truly help in creating net new business or if they’re just a drain on margins.
🤝 Key Highlights:
The Essentials of Partnership: Uncover why partnerships are critical for business expansion and how they influence scaling.
Investing in Success: Learn why companies must pour resources into cultivating a robust partner ecosystem.
Customer Influence: Analyze the customer's role in a company's decision to utilize partners.
The Reality of Net New Business: Alison gives a balanced view on how partnerships can result in new opportunities.
Profit Margins vs. Partnerships: Do partners really affect a company’s profit margins?
Sales Quota & Partnerships: Addressing the tension between direct sales teams and partner contributions.
Education & Compliance: The impact of direct sales and partner education, alongside compliance challenges.
Transparency and Trust: How openness, honesty, and transparency form the bedrock of partner relationships.
Avoiding Channel Conflict: Strategies to harmonize direct and indirect sales efforts.
The Perception of Partners: Confronting the view of partners as competition within sales teams.
Advocating for Partnerships: Strategies to promote partnerships without compromising company loyalty.
Branding Beyond Borders: How partner relationships redefine a company's brand identity and the importance of engagement guidelines.
Connect with Alison
Linkedin https://www.linkedin.com/in/alison-bowen-73414a1/
Connect with Mickey
Linkedin https://www.linkedin.com/in/mickeybharat/
https://www.therevenuedoc.com/
mickey@therevenuedoc.com
#Partnerships #BusinessGrowth #TheDrivetoScale #BusinessStrategy
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Nominate someone or yourself to be on the show email us at podcast@therevenuedoc.com